Key Product Metrics
Old Website Conversion Funnel
Old Sign Up Form
No entering valid check
Users could not differentiate signup from login
No password strength requirement
Inconsistent CTAs
Old Pricing Options
No visual hierarchy
Pricing offers are not clear
No branding or marketing
NEW Website Conversion Funnel
Sign Up Form (Oct, 19)
Added validation check, marketing copy
Implemented promo code entry box
Simple UX for better conversion
Payment Options Modal (Nov,19)
Better visual hierarchy showing two plans
Added featured games (same teams)
Updated value props and call-to-actions
Dynamic Pricing Page V2 (May, 20)
Tested different pricing packages
Added value props
Payment and pricing on the same step
Deemphasized on the Zendesk widget
Removed website header
Dynamic Pricing Page V1 (Jan, 20)
Dynamic marketing content based on the game that the user is watching
Pre-selected the yearly plan
Payment and pricing on the same step
Added credibility by saying the number of viewers
